We will not collect any personally identifiable information about you (such as your name, address, telephone number or email address) through our websites unless you have provided it to us voluntarily.

When you do provide us with personal data, we may use that information in the following ways:

• To provide you with the services you requested
• To bill you for the services you requested
• To contact you via email regarding your account and other matters relating to your use of our services
• To contact you via phone or mail to resolve service problems or questions.

We do use cookies to enhance the functionality and ease of use of our web site. Cookies are files stored on your computer's hard drive. Cookie files contain information such as the last time you logged into our web site and your current login status. Sensitive information such as phone numbers and credit card information are not stored in cookies.

When you order services through us such as membership, we do ask for your credit card information for payment purposes. This information is transmitted from your computer to our servers via SSL (Secure Socked Layers), an encryption technology that protects your personal information as it is transmitted via the Internet. The "padlock" icon will appear in the lower left corner of your browser when you are about to transmit encrypted information. You can click that icon to view details that verify you are sending the information to us and only us.

We may also analyze your rental choices to better understand your needs and how we can improve our services. We may provide other third parties with aggregate (but never individual) information about users of our site. We will not sell, rent or market your personal data to third parties.

The content of our web site is suitable for all ages, however, we urge parents to properly supervise children using the Internet, including their use of the A+ Educational Video Rentals web site.